Know your customers
See who orders and books with you, mark your regulars as VIPs, and keep a marketing list you're allowed to use.
Every time somebody orders from you or books a table, their details are saved, and Customers in the left-hand menu is where that list builds up over time.
The tabs
- All shows everybody.
- VIP shows the regulars you have marked as such.
- Banned shows the people who are blocked from ordering or booking with you.
What the list tells you
Each row shows the customer’s name, how many Reservations and Orders they have made, their total Spend, whether they are a VIP or a Regular, and whether they have opted in to marketing.
You can Sort by total spent, total orders, total reservations or most recent activity. Sorting by Total Spent is worth doing at least once, because it takes about ten seconds and shows you which customers your business genuinely depends on. For most restaurants that list is not the one they would have guessed.
You can also Filter by whether somebody has ordered, whether they have booked, and whether they are subscribed to marketing.
One customer’s page
Click a name to open their history with you: what they have ordered, when they have booked, what they have spent and any reviews they have left. It is worth a glance before a regular’s table arrives, because knowing that somebody always orders the same wine, or that their last visit went badly, changes how the evening goes for them.
From the same page you can edit their details, mark them as a VIP, or ban them.
Adding someone by hand
Create Customer lets you add somebody yourself, which is useful for the regular who always rings up rather than ordering online, so that their number is saved and you are not asking for it every time. If the phone number is already on file, Dinerly warns you before you end up with two records for the same person.
Marketing opt-in
Marketing Opt-in records whether that customer agreed to hear from you, and Subscribed means they said yes.
Only ever contact the people who agreed. Emailing customers who did not opt in breaks data protection law in the UK, Greece, Cyprus and Ireland, and it also tends to turn somebody who liked you into somebody making a complaint. The filter exists precisely so that you can produce a list you are allowed to use in a single click, so there is no reason to guess.
Marking a VIP takes two seconds and is worth it. Once a regular is marked, everybody on the floor can see who they are serving, rather than only the owner who happens to recognise them.
Last updated 20 September 2026